HomeADVERTISEMENT MANAGEMENT SOLVED PAPERS 2018 TO 2022 DIBRUGARH UNIVERSITY
ADVERTISEMENT MANAGEMENT SOLVED PAPERS 2018 TO 2022 DIBRUGARH UNIVERSITY
ADVERTISEMENT MANAGEMENT SOLVED PAPERS 2018 TO 2022 DIBRUGARH UNIVERSITY

ADVERTISEMENT MANAGEMENT SOLVED PAPERS 2018 TO 2022 DIBRUGARH UNIVERSITY

 
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Product Description

ADVERTISEMENT MANAGEMENT SOLVED PAPERS 2018 TO 2022

DIBRUGARU UNIVERSITY BCOM 6TH SEM CBCS PATTERN

Course Contents:

UNIT-I: Advertisement:-Different types of advertisement, benefits of Advertisement to different groups-legal and ethical aspects of advertisement.            Marks 20: 15L+1T

Unit II: Advertising Planning and Decision Making and development of advertising Programme: Market Segment and selection of Advertising Media, Types of media and its relative advantages and disadvantages     Marks 20: 15L+1T

UNIT-II: Creative aspects; Advertisement appeals, copywriting, headlines, illustration, message, copy types, Selection of font, text and language.               Marks 20: 15L+1T

UNIT-IV: Advertising agency roles and services of selection and types of agency: Advertising agency, relationship with clients.                                 Marks 20: 15L+1T 


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